Author: Rick Nortz

Step 2: Train, Train, Train: Yourself and your people

If you have ever read Stephen Covey’s 7 Habits of Highly Effective People, then you understand what the term “Sharpen the Saw” means.  I was reminded of this last week, when I had the opportunity to attend another training that

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Book Review 2: The Power of Consistency by Weldon Long

Weldon Long is a man with an extraordinary story of struggle early in his life followed by amazing success for the last decade or so.  His life took a turn for the worst, when he was involved in a robbery

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Step 1: 3 Reasons to Decide on Ductless

The first and most important step in growing your ductless heat pump business, is to decide.  Companies that are installing 200-300 systems a year, or in some cases more, all have something in common.  They have developed systems and put

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3 Steps to Grow Your Ductless Business

The success of companies selling ductless heat pumps varies from region to region, town to town, and company to company.   There are many cases, where there are two companies in the same town, with completely different success rates. One

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Book Review 1: Duct Tape Marketing by John Jantsch

Duct Tape Marketing by John Jantsch is one of the most useful books I have ever read for small business owners.  Though the name would make some in the HVAC industry believe that the topics covered in this book are

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Why am I starting this blog?

I’ve been thinking about starting a blog for a few years now. In my day to day activities, I’m in front of HVAC contractors discussing the benefits of installing more Ductless Heat Pumps. I am constantly discussing best practices from

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